Hey, I’m Sarah.
I specialize in project management, production, marketing, and community.
A Little About Me
Located in Diamond Bar, California
Summa Cum Laude
B.S. Leadership and Management Studies, New York University
International Game Developers Association Member
Women in Games Ambassador
Passionate about gaming, entertainment, and storytelling that leaves a lasting impact.
My Approach
Project Management & Execution
I excel in bringing ideas to life through strong project management. I oversee campaigns from ideation to execution, ensuring that teams stay aligned, deadlines are met, and deliverables exceed expectations. With a keen eye for detail and a solutions-oriented mindset, I navigate cross-functional collaboration, resource allocation, and risk management to drive success. My approach ensures that projects don’t just launch—they make an impact.
Disruptive Marketing & Strategic Storytelling
I take a disruptive approach to marketing, crafting bold, insight-driven campaigns that capture attention and create lasting impact. By blending storytelling, cultural trends, and data-driven strategy, I develop initiatives that feel fresh, relevant, and engaging. My focus is on building meaningful brand experiences, ensuring that every campaign is not just promotional but an immersive journey for the audience.
Community Engagement & Accessibility
I excel in bringing ideas to life through strong project management. I oversee campaigns from ideation to execution, ensuring that teams stay aligned, deadlines are met, and deliverables exceed expectations. With a keen eye for detail and a solutions-oriented mindset, I navigate cross-functional collaboration, resource allocation, and risk management to drive success. My approach ensures that projects don’t just launch—they make an impact.
Proposed an influencer-based campaign idea that would drive new user growth and engagement for Brie and the Borrowed Blade by leveraging Dungeons & Dragons’ brand awareness and equity to excite and entice gamers.
Case Studies
Webtoon - Skills Test
Threads of PSL Love - Limited Edition Varsity Jackets
Pitched fashion designer partners to help bring Threads of PSL Love activation to life. Vetted and presented partners that would amplify the jacket in an authentic and credible way, helping PSL fans spread the love.
Competitive Analysis
Compiled how Starbucks and Icy Hot competitors activate into three categories (partnerships, talent and influencer, and experiential). Utilized company deep dives to curate recommendations for future Starbucks and Icy Hot activations.
Let’s Connect.
Have a project, job opportunity, or idea you’d like to discuss? I’d love to chat.