Webtoon Skills Test
Proposed an influencer-based campaign idea that would drive new user growth and engagement for Brie and the Borrowed Blade by leveraging Dungeons & Dragons’ brand awareness and equity to excite and entice gamers.
Threads of PSL Love - Varsity Jackets
Pitched fashion designer partners to help bring Threads of PSL Love activation to life. Vetted and presented partners that would amplify the jacket in an authentic and credible way, helping PSL fans spread the love.
Competitive Analysis Projects
Compiled research on how Starbucks and Icy Hot competitors activate within three categories (partnerships, talent and influencer, and experiential). Utilized company deep dives to curate recommendations for future Starbucks and Icy Hot activations.
Icy Hot LA Comebaq Court
Ideated and enacted an experiential in collaboration with the Shaquille O’Neal Foundation and the Boys and Girls Club for Icy Hot. Introduced a new facility with a basketball climic and slam dunk competition for the local community.
Additional Projects
United Entertainment Group
Starbucks Influencer Playbooks 1 | 2
Starbucks Content Transcripts
Starbucks PSL 20th Anniversary Talent Recommendations Deck
Icy Hot NIL Master Calendar
Insert Name Here
In-House Shot List, Jira Records, & Marketing Timeline
Shopify Graphic Tracker
4th Birthday Photo Shoot Moodboard
Soona Shoot Outline
Hot Metallic Summer Collection by Lexie Jiaras and Davis Bates
Making it Media
Extracurricular/Academic Samples